Blog
Stop Selling What the Algorithm Likes. Start Selling What Makes You Money.
Imagine your ad account is finally working with your business instead of against it. The products getting pushed hard are the ones with the best margin and healthy stock, not just whatever's converting best on the platform this week. Nothing sells out mid-campaign...
I Audit Ad Accounts for a Living. Here’s What Bad Management Looks Like.
This is a post close to my heart. I've sat through enough discovery calls and run enough audits for business owners to know the difference between a collaborative agency that delivers and one that's about to waste your budget. Here are the red flags to watch for,...
The Biggest Mistake I See in Google Ads Management
One of the most common mistakes I come across when auditing Google Ads accounts is businesses spending thousands of pounds every month without generating the return they should be. In fact, I saw this exact scenario during a strategy call just last week. The business...
The Scaling Trap: Why Chasing ROAS Could Be Holding Your Business Back
If you've ever increased your Meta or Google Ads budget and wondered why your sales haven't grown in the same way, you're not alone. In fact, it's one of the most common conversations I have with new clients. A business owner will tell me they've gradually increased...