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Ads Couture is a specialist performance marketing agency that blends Meta & Google Ads expertise, creative strategy, and data insights to help ecommerce brands build advertising that’s shaped around their business — not just the platform.
About Our Approach
We take a collaborative, commercially minded approach to advertising.
Knowing which buttons to press in Ads Manager is the easy part. We go further — working closely with you to understand your business so the strategy fits you, not just the platform. By understanding your products, goals, and customers, we create campaigns that align with your trading plan and help maximise overall revenue performance.
Brands we've worked with
What we do
Meta Ads Management
Meta (Facebook and Instagram) remains the most powerful platform for storytelling and brand discovery.
Are you running Facebook and Instagram ads but struggling to generate consistent sales? Many business owners spend money on Meta Ads without understanding why results have plateaued, which campaigns are working, or how to improve their return on ad spend.
Our Meta Ads management goes beyond campaign execution. We work with you to build a strategy that’s shaped around your business — not just the platform — through strategic campaign management, ongoing optimisation, transparent reporting, and regular review meetings.
We also offer creative services that can be added to your management plan.
Whether you’re managing ads yourself, feeling unsupported by your current agency, or simply don’t have the time to stay on top of your campaigns, we’ll work with you to create a clear strategy focused on sustainable growth and measurable results.
Google Ads Management
Are you investing in Google Ads but not seeing the sales, leads, or return on investment you expected? Many businesses struggle with rising costs, poor-quality traffic, confusing reports, or campaigns that seem to run on autopilot without delivering meaningful results.
At Ads Couture, we combine strategic Google Ads management with accurate tracking, data analysis, and ongoing optimisation — always working with you to make sure the strategy reflects your business, not just what the algorithm decides looks efficient.
We don’t just launch campaigns and hope for the best. We work closely with you to understand your business goals, identify growth opportunities, and ensure Google has the data it needs to optimise effectively.
Through regular meetings, transparent reporting, and proactive campaign management, you’ll always understand what’s working, what’s being improved, and how your advertising investment is contributing to business growth.
Meta & Google Ads Ads Audits
Want to know exactly what’s working, what isn’t, and why — before committing to anything ongoing?
Our ad audit is a thorough, one-off review of your Meta Ads and/or Google Ads account. You’ll receive a personalised video walkthrough of your account with our findings explained in full, a clear PDF report outlining the key actions we’d recommend, and a review meeting to talk through the findings and agree your next steps.
No guesswork, no jargon — just a clear, honest view of where your advertising stands and what to do about it. From there, it’s entirely up to you whether you implement the recommendations yourselves or bring us in for ongoing management.
Strategic Consultancy
For established retailers who want an outside expert’s eye on their current advertising.
Sometimes the most valuable input isn’t another pair of hands running campaigns — it’s a fresh, experienced perspective on the strategy itself. Our consultancy service is built for larger retailers and in-house teams who already run their own advertising but want an outsider expert to stress-test their approach, flag what’s holding performance back, and bring new thinking to the table.
Drawing on 20+ years of retail experience alongside deep Meta and Google Ads expertise, we review your current campaigns and strategy, identify the flaws that internal teams are often too close to see, and provide clear, commercially grounded recommendations — without taking over the day-to-day running of your account.
Featured Clients
Driving Growth with a Smarter Google Ads Strategy
Ecom Ads Management.
Tea and Coast: Physical Store and Online Retailer.
+270% Revenue vs LY.
British Retailer Based in Cornwall & Ecom Sales
Growing an Online Education Business
Meta Ads Management
Surrender With Holly: Online Digital Courses
465% Growth in 5 months
40+ Digital Courses & Membership
What our clients say
Working with Maria and her team has been amazing, such a huge asset in the growth of my business and highly recommend her support to anyone looking for an ad manager xxx
“What really sets Maria apart is that she doesn’t just focus on the Google ad set up, she also offers incredibly valuable advice on improving your website and overall online presence. Thanks to her expertise and support, I feel much more confident in my digital marketing strategy and can already see the results of her hard work.”
I couldn’t recommend Maria and Ads Couture highly enough!
Frequently Asked Questions
What ad budget do I need before hiring an agency?
The right ad budget depends on your business goals, industry and how quickly you want to grow.
However, at Ads Couture, we work with a limited number of ecommerce brands at any one time, and as part of that, we ask for a minimum advertising spend of £4,000 per month.
This isn’t an arbitrary cut-off. Below this level, platforms simply don’t have enough data to test audiences, creative, and product performance properly and the depth of strategic work we do, built around your sales history, stock position, and product mix, needs a media budget substantial enough to act on those insights. Without that, even the best strategy has nothing meaningful to execute against.
It also reflects how we work. We take on a limited number of clients so that every account gets genuine strategic attention — weekly reviews, close collaboration, and a real understanding of your business — rather than being one of dozens of accounts spread thin across a team. That level of involvement is only viable, for you and for us, once there’s enough budget in play to justify it.
If you’re not quite at £4,000 a month yet but are scaling toward it, we’re always happy to have an initial conversation about where you are and what a realistic path forward looks like.
What's included in ads management?
Working with Ads Couture isn’t “campaign management”, it’s a strategic partnership, structured that way from day one.
Before we take on any account, we require full access to your ad platforms, sales data, and product performance history. Without it, we can’t build a strategy grounded in your actual business — and it’s not something we compromise on.
Every account includes:
- A comprehensive initial audit and strategic account build (or full review of existing campaigns)
- A bespoke strategy shaped around your sales history, stock position, and product mix: not platform defaults
- Ongoing Meta and/or Google Ads management and optimisation
- Daily performance monitoring, with weekly trading reviews and a monthly report.
- Recommendations on website UX, conversion, and merchandising where they impact results
- Structured audience, creative, and campaign testing
- Full reporting transparency, always
- Regular strategy meetings, treated as trading conversations, not check-ins
- creative review and briefing.
We take on a limited number of clients at any time, specifically so this level of attention is possible on every account. If we spot an issue beyond the ad account itself, we’ll raise it, even when it isn’t something we’re being paid to fix.
No hidden fees, no tiered extras. This is the standard every client receives — and it’s not built for brands looking for a lighter-touch or lower-cost arrangement.
Do you also offer creative support?
Yes. We offer creative support as an add-on to your monthly package, or on a pay-as-you-go basis.
Creative is at the core of Meta and Google Ads performance, and keeping your ads fresh is an important part of the strategy. We recommend having a regular flow of new creative, with at least two creative drops each month.
If you already have an in-house team or designer creating your content, we can work with them and provide a clear monthly creative brief, outlining the formats, messages, angles and concepts we need for your campaigns.
If you don’t have a creative team, or you’re looking for a more professional approach, we can also manage the creative production for you, including photography, video production and ad-ready assets.
The aim is to make sure your creative isn’t an afterthought, but works alongside your advertising strategy to give your campaigns the best opportunity to perform.
What's the difference between an audit and ongoing management?
An ads audit is a one-off review of your Meta Ads and/or Google Ads account. It’s designed to identify what’s working, what’s holding your campaigns back, and where the biggest opportunities for improvement are.
The audit typically takes around a week to complete. During this time, you’ll need to provide access to your ad account so I can carry out a thorough review.
Once it’s complete, you’ll receive:
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A personalised video walkthrough of your ad account, where I explain my findings and recommendations.
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A detailed PDF report outlining the actions I’d recommend to improve performance.
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A final call to discuss the findings, answer your questions, and help you prioritise the next steps.
From there, you have two options. You can implement the recommendations yourself, or I can take care of everything through my ongoing ads management service.
Ongoing ads management is a long-term partnership. Rather than simply identifying opportunities, I actively implement, monitor and optimise your campaigns to help you achieve your business goals.
This includes:
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Creating and optimising campaigns
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Monitoring performance and sales on an ongoing basis
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Testing audiences, creatives and campaign strategies
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Making regular budget and bidding adjustments
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Providing weekly insights and strategic recommendations
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Reviewing your website and customer journey to identify conversion opportunities
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Regular strategy calls and performance reporting
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Proactively recommending improvements beyond your ad account, including product, merchandising and user experience where relevant
If you decide to move forward with ongoing management after your audit, I’ll deduct the full cost of the audit from your first month’s management fee.
How long does it take to see results?
The honest answer is: it depends.
Every business is different, and there are many factors that influence how quickly your advertising delivers results. Your product offering, pricing, website experience, page speed, creative assets, conversion rate, and existing customer data all play an important role alongside your ads.
Paid advertising isn’t just about launching campaigns and hoping for the best. It’s about testing, learning and continually optimising.
That’s why Ads Couture has a minimum management term of four months. This gives us enough time to:
- Understand your business and customers
- Build and refine the right audiences
- Test different creatives and messaging
- Optimise campaigns based on real data
- Make improvements to your website and customer journey where needed
- Scale what’s working and stop what’s isn’t
While some clients see improvements within the first few weeks, sustainable and profitable growth takes time. The best results come from consistently analysing performance, making strategic changes and allowing the platforms enough data to optimise.
Our goal isn’t to deliver a quick spike in sales, it’s to build an advertising strategy that continues to grow your business over the long term.
Can you help me launch and scale internationally?
Yes. The majority of our clients advertise in more than one market.
What makes you different?
Most agencies manage ads. We think about your business first, and let the ads follow.
Before advertising platforms existed in their current form, we spent 20+ years in retail merchandising and buying for brands including M&S, Inditex, Mulberry, and Nicole Farhi — learning how to read sales data, understand product mix, and make commercially driven decisions. That’s the lens we bring to every account: strategy shaped by what’s actually happening in your business, not just what the ads platform rewards this week.
We work with a limited number of ecommerce brands at any one time, by design. It’s the only way to give every account the depth of attention — and the level of access to your sales and product data — that this way of working requires. This isn’t a hands-off retainer, and it isn’t the right fit for every brand.
For the brands it is right for, the difference shows up in how we work together: weekly trading conversations instead of static reporting, honest recommendations even when they fall outside the ad account, and a strategy that’s built to support where your business is actually heading — not just this month’s ROAS.