20 Years of Corporate Retail Expertise
Ads Couture is a London-based advertising agency led by Maria Rolles, drawing on over 20 years of retail and merchandising expertise to help e-commerce, fashion, and lifestyle brands drive growth through strategic Meta and Google Ads management.
Companies Maria has worked for
Where Retail Meets Digital Growth
Drawing on 20 years of corporate fashion experience, Maria Rolles founded Ads Couture to combine retail insight with data-driven advertising, helping brands scale with strategic Meta and Google Ads campaigns.
Since 2021, Maria Rolles has worked as a certified Meta Media Buyer and performance marketing expert, partnering closely with established e-commerce and lifestyle brands to build advertising strategy around real commercial data — not platform defaults. Ads Couture was created to bring that expertise to a select group of brands at a time, working as a genuine extension of their team rather than an external supplier.
About Ads Couture
Ads Couture was built on the belief that paid advertising should do more than drive clicks; it should drive commercially meaningful results.
We combine retail thinking with digital precision to help fashion, lifestyle and e-commerce brands scale sustainably. Every campaign is designed with the same principles that guide successful retail: understanding customer behaviour, aligning with trading goals, and optimising for profit, not just ROAS.
Our approach is collaborative and transparent. We work as an extension of your team, meeting regularly to review results, discuss insights and plan the next stage of growth. We take on a limited number of brands at any one time — it’s the only way to give every account the depth of retail thinking and strategic attention it deserves.
Whether managing ongoing campaigns or delivering audits and strategic consultancy, we focus on clarity, strategy and measurable impact. At Ads Couture, we partner with you to build campaigns that align with your business goals and deliver sustainable growth.
Maria Rolles – Founder
Why work with Ads Couture
Retail-first mindset
We bring a retail-first mindset to digital advertising: built from 20+ years of merchandising, trading and product expertise.
We partner with you
Our approach is transparent, collaborative and rooted in clear reporting: you’ll always know what’s working, why and what’s next.
We focus on results that matter
We focus on results that matter: not just clicks and impressions, but meaningful commercial impact, driving profitable growth, not just activity.
Aligned with your business objectives
Every campaign is aligned with your business objectives: we optimise around both forecasted targets and current performance so your ad spend works where it counts.
Flexibility is key
Whether you need ongoing ads management, a one-off audit or a strategic campaign launch, we tailor our services to your growth stage and trading calendar.
What our clients say
“Working with Maria has been an absolute pleasure from start to finish. She’s always smiling, friendly, super helpful and makes the complex world of Google Ads feel much more manageable. Her knowledge and attention to detail are outstanding, and she takes the time to explain things clearly so you really understand what’s happening behind the scenes…”
“…I couldn’t recommend Maria and Ads Couture highly enough!”
Partner with an agency that thinks like a retailer and acts like a strategist.
Every campaign is built to align with your trading goals, optimise performance and drive profitable, sustainable growth.